Guaranteed Rankings: Nothing in life is guaranteed. Not even life itself. So why fall for a company that purports to give you guaranteed rankings or even the "we have a special relationship with the SE's" line? If it sounds to good to be true, it probably is. It is much better to ask what the long-term benefits are. We don't guarantee rankings - we don't have control over ranking. Search Engine Optimization is NOT paying a few dollars for a quick-fix submission to 2,000 search engines.  Search engine submission is the first part of an online-marketing plan. Proper submission to directories takes time and well-thought copy.

True Search Engine optimization takes time and effort, and it is not a guaranteed process. Any algorithm changes by any of the Search Engines can cause month to month changes of 3-20 ranking positions.