Key words are the singular most important aspect of SEO:
False: Search engines read the text in your pages, not your meta tags. They
look in the <body> for keywords they are spidering. If your page
has the words 'vitamins' and 'nutrients' then the search engine will pick on
those individual words and there's nothing you can do about it nor would you want to assuming you're optimizing for those words. Most search
engines will ignore your meta tags since they are abused and copied by unscrupulous
webmasters.
The keywords meta tag does very little, if anything, for you with most
search engines these days. However the keywords meta tag can't do any harm so it
can be useful as 'homework' to remind you what a
particular page is being optimized for. The only down side is that a
competitor might check your keywords meta tag and learn something about
how you see your products.
For example, let's take a vitamin site that is optimized for a key phrase 'coral calcium'.
The place where the keywords count is in the body of the text and
certainly there it is possible that search engines might get confused
about a keyword like coral calcium. I don't think it's a big problem though since by now a search
engine like Google is analyzing the whole set of meanings on the web
page (semantic analysis). I would assume that if you have a
web page on calcium nutrients and coral calcium, then even with the normal repetition
of these terms within the web page, the search engine will never
confuse that web page with web pages about the calcium enhancing effects of coral in an aquarium.
I would even go so far as to say that you can remove
your meta tags if you want without suffering any penalties from the search engines.
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