Traffic Analysis
Daily visitor traffic analysis is an essential element to a Web site’s long-term success. This means more than just viewing a standard web statistics page or referral log, although they play an important part. A successful Internet marketing strategy requires constant vigilance and research.
Analysis is done by going through the steps a typical visitor performs for each of the products and services you are optimized for. Comprehensive site logging keeps track of all notable tasks your visitors perform. We record which pages people are clicking on and from which search engines they come. Often times serious programming errors are overlooked during development but show up during analysis!
Traffic analysis allows you to:
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Ultimately, the goal of all this is to learn which pages successfully “convert” your visitor, whether that means buying a product, requesting additional information, registering on your site, etc. Knowing which pages bring the best results allows you to focus your efforts on problem areas and increases overall site conversion.
