SEO Plans
| Advanced (up to 1 year) | Premium (up to 1 year) |
| Initial Search Engine Optimization Report Search engine page optimization for up to 25 keywords Meta tags optimization including title, description 6 key phrases optimization Search engine optimization for up to 25 pages Detailed keyword analysis to define the targeted key Manual submissions to Google, Yahoo, MSN and DMOZ Site content structure/navigation review Website current rankings in search engines and directories Live website analytics software (Ranking Reports) Major directories category submission Reciprocal linking with websites and directories on your industry (25 Page layout and site structure recommendations Traffic analysis Keyword research analysis campaign to obtain the most targeted terms for Monthly review of campaign + ranking report Google Site Map |
Initial Search Engine Optimization Report Search engine page optimization for up to 50 keywords Meta tags optimization including title, description 15 key phrases optimization Search engine optimization for up to 50 pages Detailed keyword analysis to define the targeted key Manual submissions to Google, Yahoo, MSN, DMOZ, Ask Jeeves, All The Site content structure/navigation review Website current rankings in search engines and directories Live website analytics software (Ranking Reports) Major directories category submission Identify competitors back links Reciprocal linking with websites and directories on your industry (50 Page layout and site structure recommendations Traffic analysis Keyword research analysis campaign to obtain the most targeted terms for Monthly review of campaign + ranking report Google Site Map |
Site Analysis for Search Friendly Optimization
(Basic, Advanced and Premium)
- Evaluation of site for search-ability and ease of
navigation - Provide recommendations for pre-optimization
- Make development modifications to maximize engine
spidering capability
Stage I – Analysis & Research (Basic, Advanced and Premium)
- Establish goals:Is the goal to get people to call, ask for information, buy products online,
sign up for a newsletter, down load white paper, or all of the above? We
will ask you to fill out a questionnaire at the start of SEO portion of our
project to obtain initial background and clarification of your internet
goals. This will also help us determine the amount of writing, rewriting,
and/or editing necessary to achieve maximum Web site visibility. - Research to build new key word phrases and page
content:New key word phrases and page content will be recommended for your approval
based on selected target audiences, direct internet competition, tracking
reports, and research of popular search words for your target audience. - Edit copy:Once key word phrases are chosen for each page to be optimized, these key
words can be integrated into the copy. This may require rewrites, or simple
editing. - Optimize html code:This includes creating title tags, headings, image alt tags, and hyperlinks.
This is an important step in helping the search engines properly classify
and index the site. - Provide tracking code:Tracking code will be provided for placement on all-important pages for
tracking clicks, visitor behavior, and sales conversions or other
transactions.
Stage II – Link Building & Other Optimization/Marketing
Efforts (Advanced and Premium)
- Link Campaign:We can help you begin a link building campaign once the site is up and
running. This should be an ongoing process to find the best sites for
complimentary links, article listings, industry specific directory
inclusions. This effort can greatly improve your ranking on many of the
major engines. - Internal Links:A site map and keyword rich links should be built into your content where
search engines can crawl and index multiple pages on your Web site. - Additional Marketing Options:At this stage, we will recommend additional marketing options (i.e. bid for
placement, email marketing, etc.) to further efforts for attracting
target audiences to your site, keeping them there, and getting them
to come back.
Stage III – Reporting and Follow up Maintenance (Advanced and Premium)
- Tracking Reports:We will create a series of three tracking reports beginning with a week
following submissions, then one month following, and again in 30 day
increments. These reports will include: tracking of rank positioning on the
major engines/directories, evaluation of visitor traffic and audience
behavior, link profiles vs. competitor links, and documented trends and
changes in your target market. With these reports, we will provide an
analysis and action item list to further/continue efforts to reach your
online goals. - Schedule for ongoing Web Marketing Maintenance:It is important to establish a regular schedule for monitoring traffic
trends, competition growth, and changes in targeted audience behavior. This
historical mapping of your audience’s behavior will be a guide for managing
updates and modifications to your site that are critical for maintaining a
competitive edge and continuous ROI growth. We will recommend a schedule for
periodic reporting and ongoing marketing efforts.
Google Rules
More than any other search engine, Google is helping webmasters and search engine marketers keep better track of their sites in Google’s index. The past few years have seen a variety of tools and help from Google aimed at making it easier for site owners to get their web site indexed and ranked.
But before using the many resources that Google has available, make sure that your site is compliant with Google’s technical and quality guidelines. You can access the full list here.
Important Google guidelines:
- Review the general guidelines for all search engines
- Create a Google Sitemap
Google now offers a variety of tools to communicate with site owners. One of these – Google Sitemaps – can help you tell Google’s spider which pages you’d like included, their importance and how often you’d like your site revisited.For more information, visit Google’s Webmaster Tools.
- Use relevant keywords on your pages
Ask yourself how you’d like your customers to find you and make sure that these terms are included on your pages. You can use Google’s Webmaster Tools to see which keywords are viewed as important for your web site by Google (choose “Page Analysis” under the “Statistics” tab). - Use text, not images or Flash
Don’t hide your keywords inside images or Flash files. Search engines can’t see this text, which means that it doesn’t add any relevance to your pages. - Use Lynx to check your site
Google offers a very useful tip for webmasters: Use a text browser, such as Lynx, to check how search engines view your web sites. If you see that your keywords are hidden behind JavaScripts or template files, redesign your site so that it becomes easily accessible to a search engine spider.
If you’d like to have your site indexed and ranked by Google, we recommend making use of the numerous resources Google now has available for web site owners:
- Google Webmaster Tools
Includes Sitemaps, Page Analysis, crawl statistics and other tools - Google Help for Webmasters
Comprehensive FAQs for web site owners - Google Webmaster Blog
This is an official blog maintained by Google for webmasters. It includes tips, latest news and updates - Google Webmaster Discussion Group
This discussion board is moderated by Googlers. You can ask general questions and talk to other site owners about Google indexing and ranking issues - Matt Cutts
Matt Cutts, a software engineer at Google, blogs about Google, SEO and other things. Unlike the Google Webmaster Blog, Cutts’ blog is unofficial, but it still has plenty of useful insights and tidbits.
