SEO Plans
| Advanced (up to 1 year) | Premium (up to 1 year) |
| Initial Search Engine Optimization Report Search engine page optimization for up to 25 keywords Meta tags optimization including title, description 6 key phrases optimization Search engine optimization for up to 25 pages Detailed keyword analysis to define the targeted key Manual submissions to Google, Yahoo, MSN and DMOZ Site content structure/navigation review Website current rankings in search engines and directories Live website analytics software (Ranking Reports) Major directories category submission Reciprocal linking with websites and directories on your industry (25 Page layout and site structure recommendations Traffic analysis Keyword research analysis campaign to obtain the most targeted terms for Monthly review of campaign + ranking report Google Site Map |
Initial Search Engine Optimization Report Search engine page optimization for up to 50 keywords Meta tags optimization including title, description 15 key phrases optimization Search engine optimization for up to 50 pages Detailed keyword analysis to define the targeted key Manual submissions to Google, Yahoo, MSN, DMOZ, Ask Jeeves, All The Site content structure/navigation review Website current rankings in search engines and directories Live website analytics software (Ranking Reports) Major directories category submission Identify competitors back links Reciprocal linking with websites and directories on your industry (50 Page layout and site structure recommendations Traffic analysis Keyword research analysis campaign to obtain the most targeted terms for Monthly review of campaign + ranking report Google Site Map |
Site Analysis for Search Friendly Optimization
(Basic, Advanced and Premium)
- Evaluation of site for search-ability and ease of
navigation - Provide recommendations for pre-optimization
- Make development modifications to maximize engine
spidering capability
Stage I – Analysis & Research (Basic, Advanced and Premium)
- Establish goals:Is the goal to get people to call, ask for information, buy products online,
sign up for a newsletter, down load white paper, or all of the above? We
will ask you to fill out a questionnaire at the start of SEO portion of our
project to obtain initial background and clarification of your internet
goals. This will also help us determine the amount of writing, rewriting,
and/or editing necessary to achieve maximum Web site visibility. - Research to build new key word phrases and page
content:New key word phrases and page content will be recommended for your approval
based on selected target audiences, direct internet competition, tracking
reports, and research of popular search words for your target audience. - Edit copy:Once key word phrases are chosen for each page to be optimized, these key
words can be integrated into the copy. This may require rewrites, or simple
editing. - Optimize html code:This includes creating title tags, headings, image alt tags, and hyperlinks.
This is an important step in helping the search engines properly classify
and index the site. - Provide tracking code:Tracking code will be provided for placement on all-important pages for
tracking clicks, visitor behavior, and sales conversions or other
transactions.
Stage II – Link Building & Other Optimization/Marketing
Efforts (Advanced and Premium)
- Link Campaign:We can help you begin a link building campaign once the site is up and
running. This should be an ongoing process to find the best sites for
complimentary links, article listings, industry specific directory
inclusions. This effort can greatly improve your ranking on many of the
major engines. - Internal Links:A site map and keyword rich links should be built into your content where
search engines can crawl and index multiple pages on your Web site. - Additional Marketing Options:At this stage, we will recommend additional marketing options (i.e. bid for
placement, email marketing, etc.) to further efforts for attracting
target audiences to your site, keeping them there, and getting them
to come back.
Stage III – Reporting and Follow up Maintenance (Advanced and Premium)
- Tracking Reports:We will create a series of three tracking reports beginning with a week
following submissions, then one month following, and again in 30 day
increments. These reports will include: tracking of rank positioning on the
major engines/directories, evaluation of visitor traffic and audience
behavior, link profiles vs. competitor links, and documented trends and
changes in your target market. With these reports, we will provide an
analysis and action item list to further/continue efforts to reach your
online goals. - Schedule for ongoing Web Marketing Maintenance:It is important to establish a regular schedule for monitoring traffic
trends, competition growth, and changes in targeted audience behavior. This
historical mapping of your audience’s behavior will be a guide for managing
updates and modifications to your site that are critical for maintaining a
competitive edge and continuous ROI growth. We will recommend a schedule for
periodic reporting and ongoing marketing efforts.
MSN (Live) Rules
Microsoft has recently re-launched its search engine under the name “Windows Live Search.” Previously known as MSN Search, Windows Live isn’t as popular as Google but it has a large enough market presence to warrant careful optimization efforts.
So what does Windows Live want from the sites in its index? Here are some guidelines:
1. First, review the general guidelines for all search engines
2. Limit web page size
MSNbot prefers short HTML pages with about one topic per page. According to Windows Live guidelines, an HTML page without images should only be 150 KB. This is a good guideline to follow for search engines in general. Keeping your pages focused on one or two specific topics is more likely to achieve high rankings for the keywords on those pages.
3. Flat navigation
Windows Live Search prefers sites with a flat navigation, which means that all pages are fairly easily accessible from the main page rather than hidden in a deep hierarchy. Try to make your web pages no more than three links away from the main page of your site.
4. Review your web site description
If your site is listed in the Open Directory Project (DMOZ), Windows Live will display the description you have on ODP for your site in its search results. If you want to prevent this from happening, use the following tag:
If you include the above tag on your web site, make sure you create a good meta description tag with relevant keywords as an alternative.
5. Update your site often
An extra tip for Windows Live: Keep your site fresh! MSNbot tends to re-index sites with frequently updated content more often.
