SEO Plans

Site Analysis for Search Friendly Optimization
(Basic, Advanced and Premium)

1. Evaluation of site for search-ability and ease of
   navigation
2. Provide recommendations for pre-optimization
3. Make development modifications to maximize engine
   spidering capability

Stage I – Analysis & Research (Basic, Advanced and Premium)

1. Establish goals:Is the goal to get people to call, ask for information, buy products online,
   sign up for a newsletter, down load white paper, or all of the above? We
   will ask you to fill out a questionnaire at the start of SEO portion of our
   project to obtain initial background and clarification of your internet
   goals. This will also help us determine the amount of writing, rewriting,
   and/or editing necessary to achieve maximum Web site visibility.
2. Research to build new key word phrases and page
   content:

   New key word phrases and page content will be recommended for your approval
   based on selected target audiences, direct internet competition, tracking
   reports, and research of popular search words for your target audience.

3. Edit copy:Once key word phrases are chosen for each page to be optimized, these key
   words can be integrated into the copy. This may require rewrites, or simple
   editing.
4. Optimize html code:This includes creating title tags, headings, image alt tags, and hyperlinks.
   This is an important step in helping the search engines properly classify
   and index the site.
5. Provide tracking code:Tracking code will be provided for placement on all-important pages for
   tracking clicks, visitor behavior, and sales conversions or other
   transactions.

Stage II – Link Building & Other Optimization/Marketing
Efforts (Advanced and Premium)

1. Link Campaign:We can help you begin a link building campaign once the site is up and
   running. This should be an ongoing process to find the best sites for
   complimentary links, article listings, industry specific directory
   inclusions. This effort can greatly improve your ranking on many of the
   major engines.

2. Internal Links:A site map and keyword rich links should be built into your content where
   search engines can crawl and index multiple pages on your Web site.
3. Additional Marketing Options:At this stage, we will recommend additional marketing options (i.e. bid for
   placement, email marketing, etc.) to further efforts for attracting
   target audiences to your site, keeping them there, and getting them
   to come back.

Stage III – Reporting and Follow up Maintenance (Advanced and Premium)

1. Tracking Reports:We will create a series of three tracking reports beginning with a week
   following submissions, then one month following, and again in 30 day
   increments. These reports will include: tracking of rank positioning on the
   major engines/directories, evaluation of visitor traffic and audience
   behavior, link profiles vs. competitor links, and documented trends and
   changes in your target market. With these reports, we will provide an
   analysis and action item list to further/continue efforts to reach your
   online goals.
2. Schedule for ongoing Web Marketing Maintenance:It is important to establish a regular schedule for monitoring traffic
   trends, competition growth, and changes in targeted audience behavior. This
   historical mapping of your audience’s behavior will be a guide for managing
   updates and modifications to your site that are critical for maintaining a
   competitive edge and continuous ROI growth. We will recommend a schedule for
   periodic reporting and ongoing marketing efforts.

• Categories

  • SE Guidelines
  • SE Optimization

• Links

  • Computer Services of East Hampton - Computer Services of East Hampton, a leading business and home computer service and information technology (IT) provider.
  • East Hampton Design - East Hampton Design creates Web Sites balancing your overall look and Web position

What We Do

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