SEO Plans
| Advanced (up to 1 year) | Premium (up to 1 year) |
| Initial Search Engine Optimization Report Search engine page optimization for up to 25 keywords Meta tags optimization including title, description 6 key phrases optimization Search engine optimization for up to 25 pages Detailed keyword analysis to define the targeted key Manual submissions to Google, Yahoo, MSN and DMOZ Site content structure/navigation review Website current rankings in search engines and directories Live website analytics software (Ranking Reports) Major directories category submission Reciprocal linking with websites and directories on your industry (25 Page layout and site structure recommendations Traffic analysis Keyword research analysis campaign to obtain the most targeted terms for Monthly review of campaign + ranking report Google Site Map |
Initial Search Engine Optimization Report Search engine page optimization for up to 50 keywords Meta tags optimization including title, description 15 key phrases optimization Search engine optimization for up to 50 pages Detailed keyword analysis to define the targeted key Manual submissions to Google, Yahoo, MSN, DMOZ, Ask Jeeves, All The Site content structure/navigation review Website current rankings in search engines and directories Live website analytics software (Ranking Reports) Major directories category submission Identify competitors back links Reciprocal linking with websites and directories on your industry (50 Page layout and site structure recommendations Traffic analysis Keyword research analysis campaign to obtain the most targeted terms for Monthly review of campaign + ranking report Google Site Map |
Site Analysis for Search Friendly Optimization
(Basic, Advanced and Premium)
- Evaluation of site for search-ability and ease of
navigation - Provide recommendations for pre-optimization
- Make development modifications to maximize engine
spidering capability
Stage I – Analysis & Research (Basic, Advanced and Premium)
- Establish goals:Is the goal to get people to call, ask for information, buy products online,
sign up for a newsletter, down load white paper, or all of the above? We
will ask you to fill out a questionnaire at the start of SEO portion of our
project to obtain initial background and clarification of your internet
goals. This will also help us determine the amount of writing, rewriting,
and/or editing necessary to achieve maximum Web site visibility. - Research to build new key word phrases and page
content:New key word phrases and page content will be recommended for your approval
based on selected target audiences, direct internet competition, tracking
reports, and research of popular search words for your target audience. - Edit copy:Once key word phrases are chosen for each page to be optimized, these key
words can be integrated into the copy. This may require rewrites, or simple
editing. - Optimize html code:This includes creating title tags, headings, image alt tags, and hyperlinks.
This is an important step in helping the search engines properly classify
and index the site. - Provide tracking code:Tracking code will be provided for placement on all-important pages for
tracking clicks, visitor behavior, and sales conversions or other
transactions.
Stage II – Link Building & Other Optimization/Marketing
Efforts (Advanced and Premium)
- Link Campaign:We can help you begin a link building campaign once the site is up and
running. This should be an ongoing process to find the best sites for
complimentary links, article listings, industry specific directory
inclusions. This effort can greatly improve your ranking on many of the
major engines. - Internal Links:A site map and keyword rich links should be built into your content where
search engines can crawl and index multiple pages on your Web site. - Additional Marketing Options:At this stage, we will recommend additional marketing options (i.e. bid for
placement, email marketing, etc.) to further efforts for attracting
target audiences to your site, keeping them there, and getting them
to come back.
Stage III – Reporting and Follow up Maintenance (Advanced and Premium)
- Tracking Reports:We will create a series of three tracking reports beginning with a week
following submissions, then one month following, and again in 30 day
increments. These reports will include: tracking of rank positioning on the
major engines/directories, evaluation of visitor traffic and audience
behavior, link profiles vs. competitor links, and documented trends and
changes in your target market. With these reports, we will provide an
analysis and action item list to further/continue efforts to reach your
online goals. - Schedule for ongoing Web Marketing Maintenance:It is important to establish a regular schedule for monitoring traffic
trends, competition growth, and changes in targeted audience behavior. This
historical mapping of your audience’s behavior will be a guide for managing
updates and modifications to your site that are critical for maintaining a
competitive edge and continuous ROI growth. We will recommend a schedule for
periodic reporting and ongoing marketing efforts.
Yahoo Rules
Like Google and Windows Live, Yahoo wants informative, content-rich sites in its index. To improve your chances of ranking well on Yahoo, follow these guidelines:
- First, review the general guidelines for all search engines
- Meta tags
There’s been much debate about the usefulness (or uselessness) of meta description and keyword tags. Since Google doesn’t index them, many webmasters have abandoned the practice of creating meta tags for their sites.It’s time to reconsider both the meta description and meta keywords tags! Yahoo indexes and uses both – especially the description tag. To give your site the best chance with all three major spiders, craft a relevant, keyword-rich description and a keywords tag filled with your most important terms. Yahoo encourages webmasters to create a different meta keywords tag for each page of the site rather than using a general set of terms on all pages.
- ALT tags
Accurately describing images on your site using ALT tags can help those who use text browsers view your site. It can also boost your rankings. Yahoo indexes ALT tags and recommends using relevant keywords when creating them. - Unique content
Like other search engines, Yahoo would like sites in its index to have unique content. If you have many duplicate sites, consider removing them before submitting to Yahoo. This guideline also applies to the two other crawlers – MSNbot and Google.
Yahoo says it best in their guidelines: Create “pages designed primarily for humans, with search engine considerations secondary.” Ultimately, every search engine would prefer if webmasters followed this golden rule.
